Knowledge centre


Our vision of sustainability is encapsulated in our aim to evolve into a circular brand. This means that in all aspects of our operations, we look at how we can integrate sustainability and circularity principles. It's a continuous process of analyzing, adjusting, learning, and improving, in which we strive to be transparent about what we do and what we achieve. Together with our stakeholders, we evaluate the impact our company has and identify areas for improvement.

We've deliberately chosen not to prioritize specific sustainability initiatives. Instead, we've woven sustainability throughout our entire business operations, connecting it with distinct business strategies. For example, our sustainability principles in HR are integrated into the HR strategy. And our principles in the area of safety and health are included in our group Health & Safety strategy and rolled out from there. This approach enables us to actively address multiple themes simultaneously and make continual progress. This fits into our vision: sustainability is not a standalone theme. It encompasses all our business processes and is therefore an integral theme.

This is a crucial part of our sustainability pillar 'Our Solutions'. In our product design process, it's really important to think about sustainability and circularity and make smart choices. We have a clear product design process. From the beginning, when we set the product specifications, we ask questions about sustainability and circularity. For example, can we use recycled material? Where do we get components we don't make ourselves, and do those suppliers meet our criteria? In 2024, we're also going to start using Life Cycle Assessments in our product design process. This means that in the design phase, we look at the environmental impact of our new products. If we find ways to reduce that impact, we can do it before the product is made, rather than after.

In 2023, we started with a baseline measurement, using 2022 as our reference year. Every year, we gather new data and compare it to our reference year. In the meantime, we set targets on relevant KPIs, so that we can also communicate our progress each year.